At Royalpride, we believe that the best results can only be achieved by working together. That is why we collaborate in an open and transparent manner. Our doors are always open, and good ideas are always welcome. The management team sets the strategic direction and monitors the quality of our cultivation and processes. They also ensure that Royalpride is, and remains, a pleasant and safe place to work.
CEO
Koert van den Ende
Koert likes to look to the future, but never loses sight of Royalpride’s roots. As managing director, he works alongside his colleagues to further develop the family business. With a focus on people, innovation and collaboration, he continues to build a strong family business that has been looking to the future for generations. “As a family business, we don’t think in terms of years, but in terms of generations. That’s reflected in the choices we make.”
COO
Bart van den Ende
Bart values clarity and doing things properly. He is responsible for day-to-day operations and oversees the quality of processes, systems and cultivation. In doing so, he is always looking for ways to improve, with a focus on quality, sustainability and the people carrying out the work. “We take the time to do things properly. First we understand what’s needed, then we take the next step.”
CFO
Daniel Kleijn
Daniel keeps a close eye on Royalpride’s financial health. He ensures a solid foundation on which the company can continue to grow and invest. With a focus on continuity, responsibility and collaboration, he helps to build a future-proof organisation. “You don’t make good choices just for today, but above all for the long term. That requires insight, trust and a strong foundation.”
