our history

Proud of our past, looking ahead
with confidence.

Since 1964, Royalpride has been a family-run business with a passion for greenhouse horticulture. What began as a strong foundation of entrepreneurship and craftsmanship has grown into a modern and innovative organisation with an international reach.

A story of ambition, collaboration and pride in what we have built together.

1964

Andre van den Ende is starting to grow greenhouse vegetables in Den Hoorn.

The foundations are laid by a traditional farming business, where craftsmanship, entrepreneurship and perseverance are key.

1971

relocation of the business to Schipluiden

1974

Commissioning of the first climate computer

1978/1979

Commissioning of the first colour sorter for tomatoes

1981

early adopter of substrate cultivation

1988

new-build properties in Made (NB)

1993

Introduction to vine tomatoes

His sons Koert and Bart join the business to carry on the family business

2003

Introduction to vine cherries and cocktail tomatoes

2004

Land acquisition for Agriport A7 in Middenmeer

2006

Opening of the new building in Middenmeer

2008

Opening of the Greenpack packaging plant

2008

Royal Pride named Agricultural Entrepreneur of the Year

2012

Founder Andre van den Ende is stepping down

2014

Commissioning of the ECW geothermal project

2019

starting to grow cucumbers

2023

large-scale roll-out of LED lighting

2025

launch of the automation of the logistics process

Today

ready for the next generation.

Royalpride is a modern and innovative family business that continues to invest in technology, sustainability and people. Building on our strong foundations, we work every day to shape the next generation of horticulture.